We want you to have your say on the new authorities in Surrey. This will include helping to share priorities, services and future plans. Further updates will be published on this page as they become available.
Help shape the brand identity of your future council
We’re creating new brands for the future East and West Surrey councils and we would love your input.
A strong brand identity isn’t just about a logo or colours. It’s about reflecting the people, places and communities we serve.
How can you get involved to influence the branding identity?
We’re keen to understand:
What makes our area unique?
What are you most proud of?
What should your future council’s look and feel reflect?
Please let us know by completing our short, online survey by 11:59pm Monday 3 August 2026.
Once we’ve gathered your feedback, we’ll bring it together to inform a brief for our designers - and we hope you’ll like the result.
The new brands will be distinct, reflecting the feedback from respondents for both East and West Surrey. They will be created at no cost by designers working in councils across Surrey.
Printed versions of the survey will be available in Surrey Libraries and Council Offices at receptions
If you would like to learn more about the Local Government Reorganisation (LGR) and why local government in Surrey is changing, please visit our FAQs page
If you’d prefer to speak to someone, please call us on: 03456 009 009 (9am to 5pm, Monday to Friday, excluding bank holidays).
Frequently asked questions
From April 2027, East Surrey Council and West Surrey Council will become new local authorities and are legally required to have their own identities. A council brand helps people quickly identify official services, such as; communications, websites, buildings and vehicles. A clear and consistent identity helps residents know they are receiving information from a trusted and legitimate source and reduces confusion about who is responsible for delivering services.
We understand that residents’ priority is the delivery of the services they rely on. The focus of the new organisations will be ensuring services continue to be delivered smoothly as responsibilities transfer from the current councils. The branding engagement is a small part of a much larger programme of work required to establish the new councils. The engagement simply helps ensure that any future identity reflects the communities it will serve.
There is no expected cost to create the new council brands. They will be created by designers working in all councils in Surrey. Any rebranding from the existing councils will be carefully considered and will be done at minimum cost.
Feedback gathered through the survey and engagement activities will help shape the design brief used by the in-house design teams to develop the new council identities.
The survey is specifically focused on informing the future East/West Surrey Council brand identity. However, residents will have opportunities to engage on other aspects of the wider Local Government Reorganisation programme as it develops.
The survey is primarily aimed at people who live, work, study or have a connection to East or West Surrey. However, feedback from visitors, stakeholders and partners with an interest in the area is also welcomed.
Yes. We want to make sure everyone has the opportunity to take part, including those who may not be able to access the online survey. Printed copies of the survey will be available from council offices and Surrey libraries.