Get involved

From April 2027, East Surrey Council and West Surrey Council will become new local authorities and are legally required to have their own identities. A council brand helps people quickly identify official services, such as; communications, websites, buildings and vehicles. A clear and consistent identity helps residents know they are receiving information from a trusted and legitimate source and reduces confusion about who is responsible for delivering services.

We understand that residents’ priority is the delivery of the services they rely on. The focus of the new organisations will be ensuring services continue to be delivered smoothly as responsibilities transfer from the current councils. The branding engagement is a small part of a much larger programme of work required to establish the new councils. The engagement simply helps ensure that any future identity reflects the communities it will serve.

There is no expected cost to create the new council brands. They will be created by designers working in all councils in Surrey. Any rebranding from the existing councils will be carefully considered and will be done at minimum cost. 

Feedback gathered through the survey and engagement activities will help shape the design brief used by the in-house design teams to develop the new council identities.

The survey is specifically focused on informing the future East/West Surrey Council brand identity. However, residents will have opportunities to engage on other aspects of the wider Local Government Reorganisation programme as it develops.

The survey is primarily aimed at people who live, work, study or have a connection to East or West Surrey. However, feedback from visitors, stakeholders and partners with an interest in the area is also welcomed.

Yes. We want to make sure everyone has the opportunity to take part, including those who may not be able to access the online survey. Printed copies of the survey will be available from council offices and Surrey libraries.